Turn Insight Into Direct Revenue.
Your Google Hotels Metasearch Report revealed the opportunity, now see how Triptease helps you capture it automatically with smarter bidding and real‑time parity.
If your direct bookings aren’t keeping pace, here’s what might be holding you back.
Pricing Inconsistencies
OTA undercutting hurts direct bookings. Guests lose trust in your pricing and click away.
Limited Bid Control
Hard to optimize bids in real time. Budgets go to low‑value clicks, and it’s unclear what really works.
Rate Parity Challenges
Multiple platforms, limited resources, and no automation leave your team flying blind.
How Triptease Turns Metasearch Data Into Direct Revenue

Capture Missed Direct Revenue
Our platform detects OTA undercuts instantly and adjusts your rate automatically to win the metasearch auction — turning lost clicks into bookings.

Smarter AI-Driven Bidding
We use guest intent and price parity data to focus spend where it drives the highest-value traffic, reducing wasted budget and boosting ROAS.

Full Metasearch Coverage
Connect your property across Google Hotel Ads, TripAdvisor, Trivago, and more — maximizing visibility where travelers are searching.
Why Hotels Choose Triptease
15,000+ hotels use Triptease to manage metasearch efficiently and profitably.
Smarter Bidding
Maximize visibility without wasting budget.
Real-Time Parity
Keep rates consistent across every channel.
Flexible Pricing
Adapt easily to market conditions and demand shifts.
Where Triptease goes further than the rest
Feature
Real-time parity monitoring
Built exclusively for hotels
AI-powered, intent-based bidding
Flexible commercial models
Dedicated hotel success team
Triptease
✅
✅
✅
✅
✅
Others
❌
❌
🚫
Often limited
Generic Support
How The Palms Hotel & Spa Boosted Direct Bookings by 48% with Triptease
Discover how this independent beachfront hotel in Miami grew direct bookings from 23 % to 34 % — and achieved a 56× ROAS — using Triptease’s metasearch, retargeting, and messaging tools.
What Made the Difference:
Triptease’s integrated platform helped The Palms simplify digital operations and protect their direct channel:
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Automated parity corrections on metasearch to win high-intent searchers
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Branded retargeting ads that brought back abandoning visitors
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On-site messages that turned exit traffic into bookings or offline inquiries
“I like that Triptease is constantly evolving, and is always thinking about the hotelier.”
— Franny Mann, Director of Digital Marketing, The Palms Hotel & Spa
Turn your metasearch insights into bookings.
Your Google Hotels Metasearch Report showed the opportunity - now see it in action with Triptease →
Find the answers you need
Metasearch businesses work by aggregating prices from across the web in order to provide a directory of prices for a consumer to choose from. Unlike OTAs, they don’t make money by selling rooms - they instead charge money for driving traffic to OTAs and hotel websites.
Metasearch is typically a bottom-funnel channel, and is used when a guest has already narrowed down their options and is comparing prices and deals from different sources. 73% of guests say they use metasearch when making a booking, so it's really important for your direct website to be visible in that crucial final stage.
Our platform detects when an OTA is undercutting your direct rate on metasearch and automatically lowers your price just enough to win the booking—no more, no less. This helps you stay competitive without sacrificing unnecessary margin.
Real-time guest behavior, price parity insights, and booking patterns are all used to automatically adjust your bids. This ensures your property appears in front of the most valuable potential guests.
We provide you with a live dashboard highlights where and when your rates are being undercut, shows which OTAs are involved, and estimates lost revenue—helping you quickly take action to protect your direct channel.